by Aaliya PanjuGQ FEATURE – Adding oomph to Ethnicity
– Aaliya Panju, Trivium PR
An essence rooted in tradition, with eyes set firmly on the future – that’s what Indian ethnic wear label ‘Varsha’ is all about. Founded by Sri Gopal and helmed by his sons Yashraj and Rahul, Varsha offers the woman of today timeless traditional styles infused with a hint of contemporary elements. When you think of women’s fashion, it’s a natural extension to assume that women are the faces behind the label. And this is fair, given that women, after all, understand their bodies best and know what flatters which body shape and type. But offering a refreshing take on Indian womenswear is the fashion label Varsha.
Founded as a distributor of shirting fabrics in Chennai in the early nineties by textile businessman, Sri Gopal, Varsha has evolved under the able watch of his two sons, Yashraj and Rahul, who have, together, molded the label into one that spells grandeur and elegance in equal measure.
At a time when the market is increasingly looking to the West for fashion inspiration, Varsha has made the bold decision to steer the other way, focusing entirely on ethnic Indianwear, giving it a contemporary spin and transforming it into a chic style statement.
Oozing elegance whilst maintaining versatile appeal, traditional Indianwear has a lot to offer the modern Indian woman…and Yashraj and Rahul were quick to recognize this. Thanks to their know-how with age-old design techniques and keen insights into the latest technological developments in the fashion industry, the label has evolved to carve a niche for itself in the Indian fashion industry by offering apparel that showcases the best of creativity and innovation. Cutting-edge designs and expert craftsmanship at economical rates are mainstays of Varsha’s outfits, which offer the discerning wearer a different kind of modern luxury interwoven with familiar comfort.
Under the expert guidance of his father and older brother, today, Yashraj sits at the helm of Varsha. Always on top of the hottest style trends – not to mention, the latest in digital tech – Varsha is the fashion label for the woman of today, who enjoys making a style statement that’s all her own, without compromising on comfort.
Looking at Varsha’s beautifully crafted offerings, it is apparent that the three men behind the success of the brand have a complete understanding of both the Indian fashion market and the Indian woman…something that reflects in their label’s apparel.
Shedding light on his plans for Varsha’s future, Yashraj reveals, “The success
I envision for Varsha Fashion is a path filled with collaborative creativeness and
great minds coming together to create something distinctive and awe-inspiring.”
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