by Arif SharifIn the past, B2B businesses were often perceived as entities devoid of human touch, driven solely by operational decisions rather than personal connections. However, the reality is that behind every business operation are individuals who make...
by Arif SharifInfluencer marketing is when a company works with an online influencer to promote one of its products or services. It is a mix of traditional and innovative marketing techniques. It incorporates the concept of celebrity endorsement into a modern...
by Arif SharifTraditional PR to Digital PR: The panorama of primary sources for our daily activities has changed dramatically in today’s digital age. The growing influence of technology in our lives has touched every area of our existence, from the...
by Arif SharifEvery time you open social media apps these days, it is a given that you will land on at least one promotional post, to say the least. Sometimes it is a big brand collaborating with a celebrity having a million followers. And the rest of the time...
by Aaliya PanjuThe feud for gender equality has been a continuous and ardent battle for decades, and it continues to be played out in the most public space there are the headliners on news stories. My statement does not highlight the matter and volume in which...
by Arif SharifFinTech as we know, refers to the financial services offered online through means of technology. The inclusion of technology for back-end services has taken place much later than the other industries. Irrespective, it is making the process of...
by Arif SharifThe AgriTech industry mainly functions based on the application of using technology to enhance the produce, efficiency and revenue through farming practices. So, it includes all the products, services, and offerings of agriculture. Today,...
by Arif SharifMedia planning and media buying are among the fundamental components of the media industry. They require thorough knowledge of the audience demographics, industry trends and preferences, geographic restrictions, consumer behaviour, communication...
– Khushboo Verma, Trivium PR Advertising and PR: People across the world have witnessed some of the most disastrous and traumatic conditions, this year and not to forget we have only put half of 2020 behind us. With a virus taking a few...
Softening the blow: The world of advertising is one that is ever-evolving to the patterns and trends in the world. It is an art of persuasion which is much more than simply selling something, it is a process of creating an experience. But today...
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