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B2B Businesses: The Changing Scope of B2B Communication

B2B Businesses: The Changing Scope of B2B Communication

In the past, B2B businesses were often perceived as entities devoid of human touch, driven solely by operational decisions rather than personal connections. However, the reality is that behind every business operation are individuals who make...

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The shift from Traditional PR to Digital PR

The shift from Traditional PR to Digital PR

Traditional PR to Digital PR: The panorama of primary sources for our daily activities has changed dramatically in today’s digital age. The growing influence of technology in our lives has touched every area of our existence, from the...

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A ‘WOMAN CEO’ BEING A NEWS STORY MAY NOT BE AS THRILLING AS IT SEEMS

A ‘WOMAN CEO’ BEING A NEWS STORY MAY NOT BE AS THRILLING AS IT SEEMS

The feud for gender equality has been a continuous and ardent battle for decades, and it continues to be played out in the most public space there are the headliners on news stories. My statement does not highlight the matter and volume in which...

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Fintech: The future of the FinTech Industry with Public Relations agency

Fintech: The future of the FinTech Industry with Public Relations agency

FinTech as we know, refers to the financial services offered online through means of technology. The inclusion of technology for back-end services has taken place much later than the other industries. Irrespective, it is making the process of...

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The boom in AgriTech post the Covid-19 lockdown

The boom in AgriTech post the Covid-19 lockdown

The AgriTech industry mainly functions based on the application of using technology to enhance the produce, efficiency and revenue through farming practices. So, it includes all the products, services, and offerings of agriculture. Today,...

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Advertising and PR: their journey through the hurdles imposed by the pandemic

Advertising and PR: their journey through the hurdles imposed by the pandemic

– Khushboo Verma, Trivium PR Advertising and PR: People across the world have witnessed some of the most disastrous and traumatic conditions, this year and not to forget we have only put half of 2020 behind us. With a virus taking a few...

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Softening the blow: A look at the advertising world in times of COVID19

Softening the blow: A look at the advertising world in times of COVID19

Softening the blow: The world of advertising is one that is ever-evolving to the patterns and trends in the world. It is an art of persuasion which is much more than simply selling something, it is a process of creating an experience. But today...

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SUSTAINABLE FASHION VS FAST FASHION

SUSTAINABLE FASHION VS FAST FASHION

– Aaliya Panju, Trivium PR SUSTAINABLE FASHION: The Fashion industry had been criticized frequently for its negligence towards our ecosystem, with being responsible for 10% of all humanity’s carbon emissions, along with being the...

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GQ FEATURE – Adding oomph to Ethnicity

GQ FEATURE – Adding oomph to Ethnicity

– Aaliya Panju, Trivium PR An essence rooted in tradition, with eyes set firmly on the future – that’s what Indian ethnic wear label ‘Varsha’ is all about. Founded by Sri Gopal and helmed by his sons Yashraj and Rahul, Varsha offers the...

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FORBES FEATURE – A Digitized Agricultural Future Through FarmERP

FORBES FEATURE – A Digitized Agricultural Future Through FarmERP

– Aaliya Panju, Trivium PR In a pioneering effort, IT engineers Sanjay and Santosh incepted FarmERP with a vision to make farmers realize their value while assisting them in becoming successful farm owners through the amalgamation of...

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