by Arif SharifEvery time you open social media apps these days, it is a given that you will land on at least one promotional post, to say the least. Sometimes it is a big brand collaborating with a celebrity having a million followers. And the rest of the time...
by Arif SharifDesigners and Fashion labels in India have traditionally always depended on brick and mortar stores. In spite of the emergence of e-commerce sites, and the increase in competitors. The high-end and celebrity designers always stuck to operating...
– Nakshatra Bhate, Trivium PR Fashion throughout history has proven to be one of the most important aspects of our lifestyle. It has been a form of self-expression, status and aesthetics. Fashion today is one of the fastest-growing industry...
– Aayushi Khandare, Trivium PR As the whole country is emerging from a massive lockdown, it is quite different for a lot of business industries. There are numerous evolutions, and changes that can be encountered in the ways of working...
by Aaliya Panju– Aaliya Panju, Trivium PR SUSTAINABLE FASHION: The Fashion industry had been criticized frequently for its negligence towards our ecosystem, with being responsible for 10% of all humanity’s carbon emissions, along with being the...
by Aaliya Panju– Aaliya Panju, Trivium PR Style, eloquence, and superior craftsmanship, three qualities that best describe the clothing label ‘Varsha’. Catering to the modern woman of today, the brand is dedicated to creating an impactful change in the...
by Aaliya Panju– Aaliya Panju, Trivium PR An essence rooted in tradition, with eyes set firmly on the future – that’s what Indian ethnic wear label ‘Varsha’ is all about. Founded by Sri Gopal and helmed by his sons Yashraj and Rahul, Varsha offers the...
– Sanhati Banerjee, TVOF The designer’s Instagram campaign dresses up modern-day, multitasking women in a debatable interpretation of domestic goddesses VOICE OF FASHION FEATURE: On May 27, designer Ayush Kejriwal launched the “Rakhwaali”...
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