by Arif SharifDesigners and Fashion labels in India have traditionally always depended on brick and mortar stores. In spite of the emergence of e-commerce sites, and the increase in competitors. The high-end and celebrity designers always stuck to operating...
by Aaliya Panju– Aaliya Panju, Trivium PR An essence rooted in tradition, with eyes set firmly on the future – that’s what Indian ethnic wear label ‘Varsha’ is all about. Founded by Sri Gopal and helmed by his sons Yashraj and Rahul, Varsha offers the...
– Sanhati Banerjee, TVOF The designer’s Instagram campaign dresses up modern-day, multitasking women in a debatable interpretation of domestic goddesses VOICE OF FASHION FEATURE: On May 27, designer Ayush Kejriwal launched the “Rakhwaali”...
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