by Arif SharifIn the past, B2B businesses were often perceived as entities devoid of human touch, driven solely by operational decisions rather than personal connections. However, the reality is that behind every business operation are individuals who make...
by Arif SharifInfluencer marketing is when a company works with an online influencer to promote one of its products or services. It is a mix of traditional and innovative marketing techniques. It incorporates the concept of celebrity endorsement into a modern...
by Arif SharifTraditional PR to Digital PR: The panorama of primary sources for our daily activities has changed dramatically in today’s digital age. The growing influence of technology in our lives has touched every area of our existence, from the...
by Arif SharifEvery time you open social media apps these days, it is a given that you will land on at least one promotional post, to say the least. Sometimes it is a big brand collaborating with a celebrity having a million followers. And the rest of the time...
by Aaliya PanjuThe feud for gender equality has been a continuous and ardent battle for decades, and it continues to be played out in the most public space there are the headliners on news stories. My statement does not highlight the matter and volume in which...
by Arif SharifFinTech as we know, refers to the financial services offered online through means of technology. The inclusion of technology for back-end services has taken place much later than the other industries. Irrespective, it is making the process of...
by Arif SharifThe AgriTech industry mainly functions based on the application of using technology to enhance the produce, efficiency and revenue through farming practices. So, it includes all the products, services, and offerings of agriculture. Today,...
by Arif SharifMedia planning and media buying are among the fundamental components of the media industry. They require thorough knowledge of the audience demographics, industry trends and preferences, geographic restrictions, consumer behaviour, communication...
Humans are always termed to be visual animals. Colours speak to us as if they have their own language. Images with a lot of life attract people to it and they resonate with its spectators. The medium of communication has evolved rapidly over...
– Aayushi Khandare, Trivium PR As the whole country is emerging from a massive lockdown, it is quite different for a lot of business industries. There are numerous evolutions, and changes that can be encountered in the ways of working...
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