Words are power. In PR, this straightforward sentence carries so much pressure, suggesting the right word is critical. Sincerity alone won’t suffice; inclusiveness is an added dimension that must be considered as well. Here’s why...
by Arif Sharif“Fostering trust in the tech sector: The essential role of PR for IT companies in India’s dynamic landscape.” In the fast-changing world of tech, trust is like the fuel that makes IT companies in India successful. With more...
by Elsa PaulEarned media is any form of free publicity for the brand’s image, goods, and services. Internally in organizations, it is also referred to as organic media coverage. Being in the PR industry for a couple of months, I learned that...
by Arif SharifIn today’s digital age, telling a good story isn’t just a skill – it’s a superpower for your brand. Public relations (PR) isn’t only about press releases and corporate lingo; it’s about connecting with people...
by Arif Sharif“Master the art of PR: essential tips for navigating internal and external elements to elevate your communication game.” Think of Public Relations like the magic that makes a brand look amazing. It’s not just one thing;...
Video is ruling the content world today. It grabs attention quicker, hooks and retains the audience which then initiates engagement. No other content format can beat the aura of a video. While short-form videos are the trend today, long and...
Brand reputation is one of the most important factors for business success in the digital era, where information travels much faster and reviews that are made online carry a lot of weight. It is here that PR starts becoming very important...
No relationship is built without mutual trust and respect. In PR, one has to promote a brand’s message and maintain the public’s trust at the same time. It’s a profession where ethics play a crucial role in executing...
The startup world is an exciting yet daunting landscape. New startups come up every single day, their ideas vying for attention. In this competitive environment, carving your niche and establishing brand awareness can feel like an impossible...
In the fast-paced realm of public relations, the ability to stay ahead of emerging trends is not a luxury but a necessity for survival. The dynamics of communication are continually evolving. This blog explores why staying attuned to these...
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