Words are power. In PR, this straightforward sentence carries so much pressure, suggesting the right word is critical. Sincerity alone won’t suffice; inclusiveness is an added dimension that must be considered as well. Here’s why...
by Elsa PaulEarned media is any form of free publicity for the brand’s image, goods, and services. Internally in organizations, it is also referred to as organic media coverage. Being in the PR industry for a couple of months, I learned that...
by Arif SharifIn today’s digital age, telling a good story isn’t just a skill – it’s a superpower for your brand. Public relations (PR) isn’t only about press releases and corporate lingo; it’s about connecting with people...
by Arif Sharif“Master the art of PR: essential tips for navigating internal and external elements to elevate your communication game.” Think of Public Relations like the magic that makes a brand look amazing. It’s not just one thing;...
Crafting a press release that captures the attention of journalists in today’s hectic market is a hard task. It requires a clear strategic approach focused on facts and importance. Here aresome tips to help guide you to write compelling...
In the instant-connectivity age, mistakes travel as fast as a tweet, and the world is quick to shift from admiration to outrage. For individuals and organizations, that means the autopilot response is to issue damage control within minutes, but...
In the dynamic and constantly shifting realm of public relations, two potent forces have emerged: content marketing and storytelling. When they are wielded together, they become an irresistible force that multiplies the strength of brand...
In a world filled with constant connectivity and information flow, effective communication plays a pivotal role in shaping positive public relations. But what exactly is the link between communication and public relations, and how does it...
by Arif SharifIn the past, B2B businesses were often perceived as entities devoid of human touch, driven solely by operational decisions rather than personal connections. However, the reality is that behind every business operation are individuals who make...
In the realm of Public Relations, Media Relations serves as the bedrock for effective communication. This guide unravels the essence of Media Relations in PR—its definition, historical evolution, and contemporary significance. Explore the vital...
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