by Arif SharifInfluencer Campaigns: The Rising Demand for Micro-Influencers| Trivium PR
Every time you open social media apps these days, it is a given that you will land on at least one promotional post, to say the least. Sometimes it is a big brand collaborating with a celebrity having a million followers. And the rest of the time it is a budding influencers campaigns endorsing a local brand. This falls under the umbrella of digital marketing and is famously called Influencer Marketing: the means that brands adopt for reaching their audiences through individuals with a large following.
Influencers are increasingly adopting a real style of presenting things which makes it easier for the audience to relate with them and trace similarities with their own lives. However, with the increasing number of people converting their love and knowledge for fitness, food, fashion, lifestyle, etc into a blog/ Instagram page, the initial idea of communicating solely through famous figures has changed. With larger influencers honing ‘clout’ as their foremost priority, brands are now looking for micro-influencers who have a following ranging between 1k-10k followers. These influencers also maintain an aesthetic, visually appealing feed like the rest but also use a realistic way of addressing things instead of sugar-coating them.
What makes Micro-Influencers different:
- Niche audience: They have a very defined set of followers. Micro-influencers have a clear picture of their audiences’ preferences, consumer behavior. And the kind and quality of content they wish to see. The content they produce caters to a set pattern, style, and area of expertise.
- Higher engagement: The engagement rate of Micro-influencers is higher as they do not indulge in 360 degree product endorsements. Audiences receive what they expect and hence they are less likely to ignore the content.
- Affordable: they promote products with reasonable prices, thus making them more affordable for the audience. They also charge lesser prices for promotion and this makes it easier for brands to connect with a larger number of micro-influencers. Lower prices also mean higher ROI and hence it’s a win-win situation.
- Authentic: These influencers use more real, authentic, and specifically tailored content. They give a clearer picture of the products’ overall offerings in comparison to simply promoting it.
In addition to these advantages, micro-influencers have a very heavy impact on the audience and their buying decisions. The public is likely to trust them more than celebrities. Now, this switch in the source of content that the audience turns to has majorly impacted the advertising. And marketing strategy of brands and organizations. This makes it necessary for media organizations to include an exclusive influencer marketing plan. And for that, advertising agencies should have an established connection with these individuals.
At Trivium, we work with a wide range of influencers as per our client’s demands:
At Trivium Media LLC, we have a complete well-structured database to work from. Our team keeps an updated sheet of influencers from all walks and builds a strong relationship with them. Our well-established relations with these influencers help us in serving our client base more effectively and efficiently. You name the field of your expertise and we will put our best resources to work and serve you with a rewarding and guaranteed return!
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