by Arif SharifIn the busy business world, talking to people is really important. If you want to get noticed in the news, a good press release is like a magic ticket. It doesn’t matter if you’ve been doing this for a long time or if you’re...
by Arif SharifOne of the powerful tools of PR is Storytelling. Today’s world is flooded with information. In this saturated media environment successfully creating a narrative that makes people act is competitive. On that basis, any brand can sink or fly...
by Arif SharifA strategic communication that Builds and maintains mutually beneficial relationships between an organization and its various stakeholders is the goal of the discipline known as public relations, or PR. These stakeholders include customers,...
There is a change on our feet in the public relations environment. The days of general teams driving stories that would fit all are gone. Nowadays, audiences expect truthfulness and authenticity, along with a deeper understanding of the variety...
by Arif SharifHyperlocal PR focuses on building positive relationships and brand awareness within a specific geographic area, typically a neighborhood, city, or region. It uses localized communication strategies such as partnerships with local media outlets,...
by Arif SharifImagine this: you have a brilliant PR campaign idea, but bringing it to life feels like a one-man show against the world. It is very exhausting, and inefficient, and often leads to missed opportunities. That is where the magic of teamwork...
by Arif SharifHave you heard about the concept of Social Public Relations, or “Social PR” for short? While people often mistake it for digital marketing, Social PR goes beyond that. It’s about using the power of social media platforms to...
by Arif SharifToday, businesses are struggling a lot to be heard in a world with an information overload, trying to use multiple tools but forgetting a powerful one: a strong PR strategy. Forget the idea that PR is only for big companies. Any organization,...
by Arif SharifEffective marketing is the key to any brand’s success in today’s fast-paced, ever-evolving business environment. However, customers are exposed to an overwhelming amount of information daily, making it harder to grab their attention and...
by Elsa PaulThe term Public Relations always comes to your mind in association with press releases and media coverage. Being in the 21st century, considering PR to be just media relations is the most naïve concept that one could perceive in their heart. As...
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