by Trivium PRWhy Video Production is Essential for Brands | Trivium PR
Humans are always termed to be visual animals. Colours speak to us as if they have their own language. Images with a lot of life attract people to it and they resonate with its spectators. The medium of communication has evolved rapidly over time. Going from print to digital and now even on social media. But no matter how the communication lines have evolved mankind’s need for a visual spectacle has never changed. What does change though is the way this communication is presented. Imagery has now majorly shifted from static forms to more video content. Creators but more importantly brands and marketers have recognized this need today and have started involving themselves in video production an absolute necessity
People always say that a picture is worth a thousand words. If that is so what makes it any less valuable to video content? That is video marketing has been evolved. It’s a marketing strategy that is forward-facing. It integrates that concept of creating absolutely engaging videos into a marketing campaign idea. Something like video marketing can be essential for audience outreach or the communication of a brand’s services, ideologies and offerings.
Social Media today more than ever is one of the most important aspects of communication. They are a platform for individuals and brands to showcase themselves as they would choose. A power that traditional media forums did not offer to its audience. Due to this, there is now an influx of content on social media forums. It is important especially for brands to break the clutter. They can do so by several means including engaging social media campaigns, CTA involved stories and more. But what has seemed to work more than anything is video production. Videos engage audiences. They are extremely inviting to the spectators and a brand can communicate a lot through them. Social Media Video Campaigns are now all the rage in the market. A simple creative would’ve worked five years ago for a fashion brand but now audiences are more enticed by lookbook catalogue videos.
Video Production several surveys show have actually persuaded audiences to buy certain products. Nowadays someone will only buy a makeup product after watching a review of it on YouTube. A study suggested that 76% of car buyers depend on video essays of the automobiles to make a decisive buying choice. That’s why Video Production an absolute necessity to brands today
The medium of communication will keep changing. But as of today, the prominent one is videos. They communicate and resonate with the audience. Brands must see this power and potential of video content and use it to their advantage.
Trivium Media LLC is a leading 360 media agency based in Dubai. They specialize in public relations, advertising, creative communication, digital marketing, production, celebrity and influencer management and much more. As well as they are prominent in multiple sectors including fashion, textile, lifestyle, agritech, luxury, IT, healthcare, hospitality and much more. They have over 8 years of experience in the industry and have served over 200 clients.