Strategic Targeting
We segment audiences by sector, geography, and beat, ensuring your release is sent only to journalists who have a proven interest in your topic.
PR / Services
PR / Services
Press Release Distribution
In an era of information overload, a press release is only as valuable as the eyes it reaches. “Spray and pray” tactics no longer work; modern distribution requires a sniper’s precision.
We treat every announcement—whether a funding milestone, a product launch, or a corporate appointment as a critical brand asset. By bypassing generic bulk lists and leveraging curated media intelligence, we ensure your news bypasses the spam folder and lands directly on the desks of decision-making editors. We don’t just distribute; we facilitate visibility.
Our Capabilities
Curated Distribution
Moving beyond automated wires, we utilize journalist-specific distribution lists to secure higher open rates and genuine editorial consideration.
Regional & Global Reach
Whether you need hyper-local coverage or international visibility, we manage circulation across regional, national, and global media circuits.
Timed Management
Timing is everything. We control the release schedule to align with news cycles, maximizing the potential for immediate pickup and reduced competition.
Editorial Follow-ups
Distribution is just step one. We proactively follow up with key desks to answer queries, provide assets, and facilitate the transition from "release" to "article".
Performance Reporting
We track more than just delivery. Our reports analyze pickup quality, publication authority, and geographic spread to measure the true ROI of your announcement.
Our Approach
Assessment & Targeting
We evaluate the newsworthiness of your announcement against current market trends. This often involves consulting your Media Strategy to ensure the angle aligns with broader business goals before we select the target list.
Distribution & Outreach
We deploy your release through our curated network. Unlike standard wire services, our Media Relations team actively engages with journalists during this phase to boost visibility and secure featured spots.
Monitoring & Optimisation
We track coverage in real-time. If a specific region or sector shows high engagement, we can pivot our Global Media Relations tactics to double down on that momentum for future releases.
Amplify Your News
Media Relations
The personal touch. We follow up your release with direct pitches to top-tier journalists to secure feature stories.
Global Media Relations
Go borderless. Take your announcement to international markets with our cross-border media network.
Brand Media Introduction
First time in the news? We help frame your narrative before your first big announcement goes live.
Let Your News Travel Further
When your story is worth sharing, it deserves to reach the right desks. We ensure your announcements gain meaningful visibility, not just circulation.