Targeted Media Mapping
We curate bespoke media lists, identifying specific journalists and beat reporters who cover your sector to ensure every pitch lands in a relevant inbox.
PR / Services
PR / Services
Media Relations
In a saturated digital landscape, true visibility requires relevance, not just noise. Media relations is the art of aligning your brand’s goals with the agenda of the newsroom.
We operate as an extension of your internal team, identifying the stories within your organisation that will resonate with top-tier publications. Whether it is a product launch, a funding announcement, or a shift in corporate strategy, we ensure your message is crafted with precision and delivered to the audiences that matter most investors, customers, and stakeholders.
Our Capabilities
Editorial Relationships
Leveraging a network of over 5,500 journalists, we facilitate direct engagement between your spokespeople and the editors who shape the news.
Strategic Pitching
Journalists need stories, not ads. We craft data-driven narratives and newsworthy angles that cut through the clutter and capture editorial interest.
Press Office Management
We act as your dedicated press office, managing inbound media inquiries, interview requests, and fact-checking with speed and precision.
Coverage Amplification
A story's lifecycle continues after publication. We integrate with your digital teams to amplify earned media across social channels and newsletters.
Trendjacking & News Integration
We monitor real-time trends to insert your brand into breaking news cycles, positioning your experts as the go-to thought leaders for commentary.
Our Approach
Alignment & Strategy
Effective outreach starts with a plan. We utilize insights from your broader Media Strategy to ensure that every pitch we send aligns with your long-term business objectives and target audience definitions.
The Narrative Framework
Before we pitch, we refine. We work with your leadership to extract key messages, often drawing from your Thought Leadership pillars to position your executives as authoritative voices in the story.
Execution & Outreach
Armed with a solid angle, our media team begins hands-on outreach. We manage the entire lifecycle of the story, from the initial pitch to coordinating interviews and securing the final feature.
Amplification & Measurement
A published story is just the beginning. We work alongside your Digital PR and social teams to amplify coverage, ensuring it reaches a wider audience and drives referral traffic back to your site.
Complement Your Visibility
Media Strategy
The blueprint before the build. We define your messaging architecture and target audience before outreach begins.
Digital PR
Amplify your wins. We turn earned media mentions into digital assets that drive SEO and social engagement.
Crisis Management
Protect your reputation. When media attention turns critical, we provide the protocols to manage the narrative.
Turn Visibility Into Market Credibility
Don’t chase headlines. Let us build a media strategy that grows reputation, trust, and business value one earned mention at a time.