Story Angles That Editors Can Use
We translate business narratives into media-ready angles that align with editorial intent and audience relevance.
PR / Services
PR / Services
Media Relations Built on Relevance and Trust
Media relations is not outreach volume. It is the ability to place the right story, in the right publication, with the right editorial framing — consistently. In crowded categories, credibility comes from relevance, not frequency.
Our media relations work focuses on shaping publishable angles, aligning them with newsroom priorities, and building long-term relationships that create earned visibility over time. The objective is not “coverage for coverage”. It is credibility, perception control, and sustained presence in the media environments that matter.
Media Relations operates within our broader Media Strategy + Relations framework, ensuring every placement supports long-term positioning and narrative consistency.
How We Execute Media Relations
Targeted Media Mapping
We prioritise publications that support positioning — including national outlets, business media, and high-impact trade platforms.
Pitching With Editorial Alignment
We craft and execute pitches with message discipline, ensuring the brand is represented accurately and consistently.
Relationship-Led Execution
Media relationships are built through credibility and consistency. We focus on long-term media engagement, not one-time outreach.
Coverage Quality and Narrative Consistency
We prioritise coverage that strengthens positioning and improves trust — not fragmented mentions that dilute perception.
Our Capabilities
Targeted Media Mapping
We curate bespoke media lists, identifying specific journalists and beat reporters who cover your sector to ensure every pitch lands in a relevant inbox.
Editorial Relationships
Leveraging a network of over 5,500 journalists, we facilitate direct engagement between your spokespeople and the editors who shape the news.
Strategic Pitching
Journalists need stories, not ads. We craft data-driven narratives and newsworthy angles that cut through the clutter and capture editorial interest.
Press Office Management
We act as your dedicated press office, managing inbound media inquiries, interview requests, and fact-checking with speed and precision.
Coverage Amplification
A story's lifecycle continues after publication. We integrate with your digital teams to amplify earned media across social channels and newsletters.
Trendjacking & News Integration
We monitor real-time trends to insert your brand into breaking news cycles, positioning your experts as the go-to thought leaders for commentary.
Where Media Relations Creates the Most Value
Media relations is most effective for brands that need third-party credibility, including:
- Brands building trust in competitive categories
- Organisations preparing for expansion or new market entry
- Leadership teams seeking controlled visibility
- Brands with reputation sensitivity or public scrutiny
What Strong Media Relations Should Achieve
Strong media relations improves how a brand is understood. It strengthens credibility, builds long-term trust, and supports narrative control across public platforms. It also improves consistency — ensuring visibility supports positioning rather than creating mixed signals.
Over time, this creates a reputation asset that compounds.
Complement Your Visibility
Media Strategy
The blueprint before the build. We define your messaging architecture and target audience before outreach begins.
Digital PR
Amplify your wins. We turn earned media mentions into digital assets that drive SEO and social engagement.
Crisis Management
Protect your reputation. When media attention turns critical, we provide the protocols to manage the narrative.
Media relations built for credibility, not noise.