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Video is ruling the content world today. It grabs attention quicker, hooks and retains the audience which then initiates engagement. No other content format can beat the aura of a video. While short-form videos are the trend today, long and medium forms are far from dated.

By strategically making captivating video content, you can take your brand image to new heights, generating tons of positive PR. Keep reading to discover 5 creative ideas to get your videos rolling:

Showcasing the Behind-the-Scenes of Your Business

People crave authenticity. Offer a glimpse into your company, the passionate people, the daily grind, and the inspiration behind your products or services.

This nurtures connection and humanizes your brand, making it more relatable to your audience. It also sparks engagement and may lead new people to explore your brand.

Example: Businesses engaged in handicrafts often showcase their brainstorming, making and packing process. They also include the fun side of their offices, celebrations and interactions with their bosses. 

Focus on Obtaining Client Testimonials

Your customers are your biggest champions. Put out genuine video testimonials and success stories highlighting how your product or service has positively impacted their lives.

This builds trust and credibility, showcasing the value you deliver. It also increases the chances of your product being bought.

Learn about the impact of real client testimonials. The top fashion PR firm, Trivium Public Relations, is excellent at establishing credibility and trust.

Example: A language learning app could feature video testimonials from users who have successfully learned a new language. Students could be shown speaking in the language that they learnt, urging others to try it out.

Read More : Guardians of Image: Revealing PR’s Impact on Reputation Management

Generate Content That Provides Value

Your content would only do good if it adds value to the lives of your viewers. It should enhance their knowledge or satisfy or delight them.

Offer knowledge and expertise relevant to your industry or target audience. This positions you as a thought leader and demonstrates your commitment to providing value beyond selling.

Example: HubSpot creates educational videos on various marketing topics. These videos not only attract new viewers but also establish HubSpot as a reliable source for marketing knowledge and services.

Help Generate and Flaunt User-Generated Content

Encourage audience participation by hosting contests or challenges related to your brand or industry. This encourages the formation of a community, boosts engagement, and generates user-generated content that you can use to expand your reach.

Example: GoPro’s #GoProAwards encourage user-generated content by prompting users to share their creative videos shot on GoPro. This generates exciting content, showcases their product features, and increases brand awareness.

By implementing and experimenting with these creative video ideas you can create wonderful content that entertains and engages your audience. If done well videos will earn you trust, goodwill and tons of positive PR.

To sum up, videos significantly shape brand identity and connect with audiences. Whether revealing behind-the-scenes at Trivium Public Relations, featuring client stories, or sharing valuable content, videos help build trust and positive PR. Explore these ideas to boost Trivium Public Relations as the top PR agency through engaging storytelling.