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Influencer marketing is when a company works with an online influencer to promote one of its products or services. It is a mix of traditional and innovative marketing techniques. It incorporates the concept of celebrity endorsement into a modern content-driven marketing strategy. In the case of influencer marketing, the major distinction is that the campaign’s results are partnerships between companies and influencers.

Influencer marketing, however, is not limited to celebrities. Instead, it is centered on influencers, many of whom would never consider themselves famous in a traditional sense. It is not a new phenomenon, but it’s here to stay. Today’s social media is controlled by influencers who are paid astronomical sums to promote businesses. This trend’s adoption may be observed from two viewpoints. The sheer increase in the number of social media influencers demonstrates this. The growth in marketing expenditure on influencer marketing by firms is the second indicator.

The incredible rise of Influencer Marketing

1. In the last two years, the number of platforms and agencies focused on influencer marketing has more than doubled.

Influencer marketing has grown so common that firms are constantly developing platforms to aid in the discovery and selection of influencers, as well as to make the system more transparent and user-friendly for both brands and influencers. Several companies that specialize in influencer marketing have recently launched. To avoid losing clients, several conventional firms have incorporated influencer marketing into their offerings.

2. Significant Increase in “Influencer Marketing” Searches

Since 2016, Google has seen a 465 percent rise in searches for the keyword “influencer marketing.” It has become a hot issue, prompting an increase in the number of individuals seeking to learn more about influencer marketing and locate influencer marketing platforms and firms. Between 2016 and 2019, there was a 1500 percent rise in searches for “influencer marketing,” indicating that the year leading up to 2019 was particularly frenetic. 

3. The majority of businesses plan to boost their influencer marketing budgets.

Companies view influencer marketing as a path on which they aim to go. Investing in influencers is far less expensive than conducting sponsored marketing campaigns, yet the outcomes are just as excellent. Furthermore, influencers may assist marketers in achieving many marketing objectives, not only lead generation. These are the two primary reasons why it has grown in popularity and continues to grow bolder and stronger.

4. Many businesses are now budgeting for both influencer and content marketing.

Content marketing is now so well-established that it has its budget in 59 percent of marketing departments. Marketers are increasingly cooperating with a network of tiny, relevant, specialized influencers rather than simply 1-2 influencers. This type of influencer generates a lot more interaction and costs a lot less. In the future, more marketers will employ this technique, collaborating with several lesser influencers rather than a single superstar. Content marketing is funded by a consolidated marketing budget in certain companies.

Influencer marketing isn’t going away anytime soon. While influencer marketing may not be appropriate for every brand or organization, testing is the best method to find out. Examine how others in your field approach influencer marketing, as well as which of their sponsored content did well and why. 

Trivium Celebrity and Influencer Management is a top-rated management firm that handles all of your needs. We believe that influencers are the finest content marketers because they generate material that is tailored to the needs of their audience. And they do it in a more real, trustworthy, and practical way, something that brands aspire to do. Now, more than ever is the time to invest in experts. Our objective is to help you shine brightly, from curation to completion.