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The hospitality industry is no exception when it comes to adopting. And then executing a variety of measures to reach the audience. We are no longer living in the times, where brands can simply depend on word-of-mouth and OOH marketing. There is a whole new range of factors, such as an active presence on social media, an interactive content. 

 

Just a few years ago, restaurants only focused on the flavours and quality of food, ambience and customer service. They hardly paid any heed to what the customers had to say about them. And after that for those who did, it was limited to the time the customer leaves the restaurant. Speaking of resorts and hotels, the relationship with the customer was limited to their stay in the premises. Good customer service and lodging facilities were all the necessities to stay in business.

 

With the introduction of the digital media, almost every restaurant and hostel has a well-designed and up-to-date website. These websites are not just a means to acquire information about a said venture but also provide 24×7 customer assistance. And are a platform that gives the consumers a virtual tour of what their stay with you will look like. 

 

What exactly comes out of hospitality industry?

Hotel and resort chains are also shifting to social media communication. With the increasing number of audiences using digital platforms, it has been a must for these brands to build a holistic relationship with the audience through all platforms. This task is worthy of appointing an entire team because every second individual owns a smartphone today. When they are unhappy with a product or service they immediately express the disappointment over social media. Same holds true when they like something. Now it is essential to attract maximum publicity from these ood comments and address the negative feedback with great caution. 

 

This is where media agencies come in: At Trivium Media Group we have served a list of hospitality clients in the past and continue to serve some of the best across the country even today. Meanwhile, as an advertising and PR agency it is our job to make an extensive plan for our client to communicate with the public. In other words, here are a list of our expert services that have churned successful outcomes in the past:

 

• PR Outreach

  We curate researched content, combined with your brand’s tone of messaging and overall objectives to inform the audience about what you have in store for them. It is important to remind the market that you exist, time and again. We connect with a variety of publication houses spread over the print, digital, new-age, electronic and online platforms to create an exclusive list for you. This helps us in reaching the right group of audience and in achieving a large coverage for your brand.

• Social Media Marketing

  This includes managing your brand’s social media handles. We provide all services right from curating a content calendar, to using optimized captions to keeping a tab all of all the insights. We curate themes and plans for the month after a thorough research of the algorithm of a platform, what the audience prefers and the content that is trending. It is important to alter the social media strategies from time-to-time in accordance with conclusions drawn from the insights and analytics of every upload. 

We have been serving this industry over the overs and have a complete overview of how it functions. Our team has put in dedicated hours of work into connecting with influencers, industry professionals and establishing a bond with them. We have been providing outstanding services and are certain to continue with the same for many more years to come!

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