by Arif SharifHyperlocal PR focuses on building positive relationships and brand awareness within a specific geographic area, typically a neighborhood, city, or region. It uses localized communication strategies such as partnerships with local media outlets,...
by Arif SharifImagine this: you have a brilliant PR campaign idea, but bringing it to life feels like a one-man show against the world. It is very exhausting, and inefficient, and often leads to missed opportunities. That is where the magic of teamwork...
by Arif SharifHave you heard about the concept of Social Public Relations, or “Social PR” for short? While people often mistake it for digital marketing, Social PR goes beyond that. It’s about using the power of social media platforms to...
by Arif SharifToday, businesses are struggling a lot to be heard in a world with an information overload, trying to use multiple tools but forgetting a powerful one: a strong PR strategy. Forget the idea that PR is only for big companies. Any organization,...
by Arif Sharif“From startup to stardom, PR strategies for Indian IT companies. Navigate the challenges with expert insights and tactical maneuvers.” In India’s IT world, startups are like pathfinders exploring unfamiliar...
Words are power. In PR, this straightforward sentence carries so much pressure, suggesting the right word is critical. Sincerity alone won’t suffice; inclusiveness is an added dimension that must be considered as well. Here’s why...
by Elsa PaulEarned media is any form of free publicity for the brand’s image, goods, and services. Internally in organizations, it is also referred to as organic media coverage. Being in the PR industry for a couple of months, I learned that...
by Arif SharifIn today’s digital age, telling a good story isn’t just a skill – it’s a superpower for your brand. Public relations (PR) isn’t only about press releases and corporate lingo; it’s about connecting with people...
by Arif Sharif“Master the art of PR: essential tips for navigating internal and external elements to elevate your communication game.” Think of Public Relations like the magic that makes a brand look amazing. It’s not just one thing;...
by Arif SharifCrafting a press release that captures the attention of journalists in today’s hectic market is a hard task. It requires a clear strategic approach focused on facts and importance. Here aresome tips to help guide you to write compelling...
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