by Kabir KhanThe term Public Relations always comes to your mind in association with press releases and media coverage. Being in the 21st century, considering PR to be just media relations is the most naïve concept that one could perceive in their heart. As...
by Kabir KhanToday, businesses are struggling a lot to be heard in a world with an information overload, trying to use multiple tools but forgetting a powerful one: a strong PR strategy. Forget the idea that PR is only for big companies. Any organization,...
by Kabir KhanImagine this: you have a brilliant PR campaign idea, but bringing it to life feels like a one-man show against the world. It is very exhausting, and inefficient, and often leads to missed opportunities. That is where the magic of teamwork...
by Kabir KhanHyperlocal PR focuses on building positive relationships and brand awareness within a specific geographic area, typically a neighborhood, city, or region. It uses localized communication strategies such as partnerships with local media outlets,...
by Kabir KhanOne of the powerful tools of PR is Storytelling. Today’s world is flooded with information. In this saturated media environment successfully creating a narrative that makes people act is competitive. On that basis, any brand can sink or fly high....