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Influencer Campaigns: The Rising Demand for Micro-Influencers| Trivium PR

Influencer Campaigns: The Rising Demand for Micro-Influencers| Trivium PR

Every time you open social media apps these days, it is a given that you will land on at least one promotional post, to say the least. Sometimes it is a big brand collaborating with a celebrity having a million followers. And the rest of the time...

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Media Planning and Buying: The Formula for Wide Coverage| Trivium PR

Media Planning and Buying: The Formula for Wide Coverage| Trivium PR

Media planning and media buying are among the fundamental components of the media industry. They require thorough knowledge of the audience demographics, industry trends and preferences, geographic restrictions, consumer behaviour, communication...

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