by Arif Sharif“Fostering trust in the tech sector: The essential role of PR for IT companies in India’s dynamic landscape.” In the fast-changing world of tech, trust is like the fuel that makes IT companies in India successful. With more...
by Arif SharifNo relationship is built without mutual trust and respect. In PR, one has to promote a brand’s message and maintain the public’s trust at the same time. It’s a profession where ethics play a crucial role in executing...
by Arif SharifIn the fast-paced realm of public relations, the ability to stay ahead of emerging trends is not a luxury but a necessity for survival. The dynamics of communication are continually evolving. This blog explores why staying attuned to these...
by Arif SharifWe have explored several PR tools, trends, and strategies in a series of blogs over the months. Leveraging all kinds of media is essential for enhanced reach and conversion rates. One such avenue that has gained significant traction in recent...
The digital age has democratized information like never before, but with this freedom comes a dark side: the propagation of false information and fake news has been the greatest plague to genuine PR communications. The PR practitioners fight...
by Aaliya PanjuIn the business and communication world, Advertising and PR often share the spotlight, each with its own job in shaping a company’s story. Let’s dive into the differences between these two important parts of marketing....
by Aaliya PanjuIn the world of PR, it’s not just about catchy headlines and making noise. It’s more like building long-lasting friendships. Think of PR as a skilled weaver creating a beautiful quilt of connections that goes beyond just getting...
by Aaliya PanjuIn the fast-changing world of Indian startups, it’s super important for them to communicate well and build their brand. As entrepreneurs set out to change industries and find their own space, having a smart Public Relations (PR) partner is...
by Arif SharifIn the past, B2B businesses were often perceived as entities devoid of human touch, driven solely by operational decisions rather than personal connections. However, the reality is that behind every business operation are individuals who make...
by Arif SharifInfluencer marketing is when a company works with an online influencer to promote one of its products or services. It is a mix of traditional and innovative marketing techniques. It incorporates the concept of celebrity endorsement into a modern...
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