by Arif SharifOne of the powerful tools of PR is Storytelling. Today’s world is flooded with information. In this saturated media environment successfully creating a narrative that makes people act is competitive. On that basis, any brand can sink or fly...
by Elsa PaulThe term Public Relations always comes to your mind in association with press releases and media coverage. Being in the 21st century, considering PR to be just media relations is the most naïve concept that one could perceive in their heart. As...
by Arif SharifIn the current digital age, the relationship between public relations and ethical transparency is more complicated than ever. Information swiftly being distributed, the endlessness of social media, and the ever-evolving nature of digital...
by Arif SharifIn the past, B2B businesses were often perceived as entities devoid of human touch, driven solely by operational decisions rather than personal connections. However, the reality is that behind every business operation are individuals who make...
by Arif SharifTraditional PR to Digital PR: The panorama of primary sources for our daily activities has changed dramatically in today’s digital age. The growing influence of technology in our lives has touched every area of our existence, from the...
by Aaliya PanjuThe feud for gender equality has been a continuous and ardent battle for decades, and it continues to be played out in the most public space there are the headliners on news stories. My statement does not highlight the matter and volume in which...
by Arif SharifFinTech as we know, refers to the financial services offered online through means of technology. The inclusion of technology for back-end services has taken place much later than the other industries. Irrespective, it is making the process of...
by Arif SharifThe AgriTech industry mainly functions based on the application of using technology to enhance the produce, efficiency and revenue through farming practices. So, it includes all the products, services, and offerings of agriculture. Today,...
by Arif SharifMedia planning and media buying are among the fundamental components of the media industry. They require thorough knowledge of the audience demographics, industry trends and preferences, geographic restrictions, consumer behaviour, communication...
Humans are always termed to be visual animals. Colours speak to us as if they have their own language. Images with a lot of life attract people to it and they resonate with its spectators. The medium of communication has evolved rapidly over...
Subscribe to our weekly newsletter below and never miss the latest market updates.