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Behavioral Science

The study of decision-making is called behavioral science. When it comes to advertising, understanding what makes people tick and rolling with the flow may be really effective. 

People are moved from a default to a desired behavior through marketing. The bigger the behavioral shift, the more difficult it is to sell. Everything we do is based on solid, empirically supported behavioral research. Knowing what people do, why they do it, and how to move them in your direction leads to more effective marketing and advertising — gut instinct and intuition are insufficient. When used to marketing campaigns, the study of human behavior can increase sales and consumer loyalty.

We can provide everything from brand creation or big concept insights and strategy development to tactical ideas and implementation.

What Role Does Behavioral Science Play in Public Relations?

Understanding the fundamental principles underlying these two behavioral science concepts can help a PR professional develop a more effective communications plan, especially if the campaign involves any form of decision-making.

This information is already known and used by marketers and salespeople when developing product marketing and sales strategies. Understanding the how and why of marketing and sales becomes increasingly crucial as PR professionals build and structure measurement programs that link back to business objectives. Persuasion is a big part of public relations. It only makes sense to learn about behavioral science and how it may be used to explain decision-making processes.

We produce insightful work by employing research approaches that account for common research flaws and limits. Our methods and programmes are based on behavioral science theories that have been empirically validated. We design brands and creative assets that your audience will remember using behavioral science concepts. Our big ideas are meant to change people’s minds across their whole customer experience or campaign.

To modify behavior, we leverage consumer knowledge mixed with applied innovation in our business approach. We leverage behavioral data to build engaging campaigns and deliver effective brand messages that alter people’s minds. 

Testing is the most efficient method of implementing behavioral science. Depending on the product, service, and target audience, certain biases may or may not function effectively. Some companies find a winning bias and stick with it, while others must constantly test to determine which behavioral insights generate the best results.

To create products that address behavioral issues, we blend science, strategy, and design. Our team collaborates with you throughout the product lifecycle to provide a solid behavioral foundation through which to launch a new solution. To drive growth and fuel great experiences, we design services that have a deep understanding of how customers make decisions and think.

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