In the fast-paced world of FMCG, where consumer loyalty is fleeting and market saturation is high, Trivium Public Relations crafts narratives that make brands unforgettable. From legacy household names to emerging D2C players, we shape public perception through impactful campaigns, packaging storytelling, and community-first communication. Our approach ensures every product launch, category extension, and seasonal rollout is supported by the right messaging, media, and moments. With deep category experience across food, personal care, wellness, cleaning, and more—we translate brand intent into long-term consumer impact.
Our Specialised Services
Product Launches & Seasonal Campaign PR
We orchestrate full-scale media rollouts for product introductions, ensuring coverage in consumer, trade, and regional publications—paired with influencer engagement and sampling-led buzz.
Packaging & Brand Storytelling
We spotlight design thinking and packaging innovation by crafting narratives that communicate brand values and create emotional resonance with consumers.
Influencer-Led PR Collaborations
We bring together trusted creators to lend authenticity to FMCG brands, focusing on usage, benefits, and consumer testimonials that build credibility.
Retail & Distribution Milestone Coverage
We announce retail wins, distribution partnerships, and market entries, reinforcing the brand’s expansion story and positioning it as a category leader.
Reputation Management & Consumer Trust Campaigns
We provide real-time support for product recalls, backlash, or health-related concerns, ensuring brand integrity is maintained through transparent and timely communication.
Industry Contributions & Achievements
Trivium PR has played a key role in transforming FMCG businesses into household names by marrying rapid execution with deep consumer insights. Our ability to align brand messaging with media narratives has enabled FMCG brands to scale visibility while staying culturally relevant.
Revamped Legacy Brands Through Modern PR Lenses
We helped reintroduce long-standing brands to Gen Z and millennial audiences by refreshing their communication tone, visual assets, and content partnerships.
Led Award-Winning Campaigns for Health & Wellness Products
Crafted purpose-driven stories around everyday essentials, resulting in high-impact earned media and community engagement across digital and print.
Positioned D2C Brands as Market Disruptors
Through smart launches, media profiling, and consumer education, we helped new-age brands stand out on shelves and in conversations.
Amplified Brand Impact in Tier 2 & 3 Cities
By regionalising campaigns and tailoring storytelling to diverse markets, we helped FMCG brands penetrate deeper into consumer households across the country.
