In the realm of Public Relations, Media Relations serves as the bedrock for effective communication. This guide unravels the essence of Media Relations in PR—its definition, historical evolution, and contemporary significance. Explore the vital...
by Arif SharifInfluencer marketing is when a company works with an online influencer to promote one of its products or services. It is a mix of traditional and innovative marketing techniques. It incorporates the concept of celebrity endorsement into a modern...
by Arif SharifTraditional PR to Digital PR: The panorama of primary sources for our daily activities has changed dramatically in today’s digital age. The growing influence of technology in our lives has touched every area of our existence, from the...
by Arif SharifEvery time you open social media apps these days, it is a given that you will land on at least one promotional post, to say the least. Sometimes it is a big brand collaborating with a celebrity having a million followers. And the rest of the time...
by Aaliya PanjuThe feud for gender equality has been a continuous and ardent battle for decades, and it continues to be played out in the most public space there are the headliners on news stories. My statement does not highlight the matter and volume in which...
by Arif SharifFinTech as we know, refers to the financial services offered online through means of technology. The inclusion of technology for back-end services has taken place much later than the other industries. Irrespective, it is making the process of...
by Arif SharifThe AgriTech industry mainly functions based on the application of using technology to enhance the produce, efficiency and revenue through farming practices. So, it includes all the products, services, and offerings of agriculture. Today,...
by Arif SharifMedia planning and media buying are among the fundamental components of the media industry. They require thorough knowledge of the audience demographics, industry trends and preferences, geographic restrictions, consumer behaviour, communication...
by Arif SharifDesigners and Fashion labels in India have traditionally always depended on brick and mortar stores. In spite of the emergence of e-commerce sites, and the increase in competitors. The high-end and celebrity designers always stuck to operating...
Humans are always termed to be visual animals. Colours speak to us as if they have their own language. Images with a lot of life attract people to it and they resonate with its spectators. The medium of communication has evolved rapidly over...
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