by Aaliya PanjuIn the business and communication world, Advertising and PR often share the spotlight, each with its own job in shaping a company’s story. Let’s dive into the differences between these two important parts of marketing....
by Arif SharifCrafting a press release that captures the attention of journalists in today’s hectic market is a hard task. It requires a clear strategic approach focused on facts and importance. Here aresome tips to help guide you to write compelling...
In the instant-connectivity age, mistakes travel as fast as a tweet, and the world is quick to shift from admiration to outrage. For individuals and organizations, that means the autopilot response is to issue damage control within minutes, but...
by Aaliya PanjuIn the world of PR, it’s not just about catchy headlines and making noise. It’s more like building long-lasting friendships. Think of PR as a skilled weaver creating a beautiful quilt of connections that goes beyond just getting...
In the dynamic and constantly shifting realm of public relations, two potent forces have emerged: content marketing and storytelling. When they are wielded together, they become an irresistible force that multiplies the strength of brand...
by Elsa PaulWith the modernization of society, the media also strives to adapt to its environment. The present-day scenario is an e-commerce platform with a huge number of competing stores striving to achieve the highest success rates possible. Compared...
by Aaliya PanjuIn the fast-changing world of Indian startups, it’s super important for them to communicate well and build their brand. As entrepreneurs set out to change industries and find their own space, having a smart Public Relations (PR) partner is...
by Arif SharifIn a world filled with constant connectivity and information flow, effective communication plays a pivotal role in shaping positive public relations. But what exactly is the link between communication and public relations, and how does it...
by Arif SharifIn the past, B2B businesses were often perceived as entities devoid of human touch, driven solely by operational decisions rather than personal connections. However, the reality is that behind every business operation are individuals who make...
by Arif SharifIn today’s digital age, every company strives to make its mark through a website, generating meticulously crafted content irrespective of its size. However, with the proliferation of online data, distinguishing your business becomes...
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