by Arif Sharif“Master the art of PR: essential tips for navigating internal and external elements to elevate your communication game.” Think of Public Relations like the magic that makes a brand look amazing. It’s not just one thing;...
by Arif SharifVideo is ruling the content world today. It grabs attention quicker, hooks and retains the audience which then initiates engagement. No other content format can beat the aura of a video. While short-form videos are the trend today, long and...
Brand reputation is one of the most important factors for business success in the digital era, where information travels much faster and reviews that are made online carry a lot of weight. It is here that PR starts becoming very important...
by Arif SharifNo relationship is built without mutual trust and respect. In PR, one has to promote a brand’s message and maintain the public’s trust at the same time. It’s a profession where ethics play a crucial role in executing...
by Arif SharifThe startup world is an exciting yet daunting landscape. New startups come up every single day, their ideas vying for attention. In this competitive environment, carving your niche and establishing brand awareness can feel like an impossible...
by Arif SharifIn the fast-paced realm of public relations, the ability to stay ahead of emerging trends is not a luxury but a necessity for survival. The dynamics of communication are continually evolving. This blog explores why staying attuned to these...
by Arif SharifWe have explored several PR tools, trends, and strategies in a series of blogs over the months. Leveraging all kinds of media is essential for enhanced reach and conversion rates. One such avenue that has gained significant traction in recent...
by Arif SharifIn our interconnected and globalized world, effective media relations have become an indispensable aspect of any business or organization. Successfully managing your public image across various platforms is crucial for building trust and...
by Arif SharifWant to do some PR? Think about something different, forget those normal press releases and corporate jargon. In today’s attention-grabbing digital world, brands are turning to a surprising tool for PR success: memes. Yep, those funny,...
The digital age has democratized information like never before, but with this freedom comes a dark side: the propagation of false information and fake news has been the greatest plague to genuine PR communications. The PR practitioners fight...
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