by Arif Sharif“From startup to stardom, PR strategies for Indian IT companies. Navigate the challenges with expert insights and tactical maneuvers.” In India’s IT world, startups are like pathfinders exploring unfamiliar...
Bridging Divides: The role of interfaith and intercultural PR communication is paramount. Communication becomes a desired skill in order to live in a world connected so much today. However, effective communication across cultures and faiths...
The press release has been and still is the most important medium characteristic of media relations in PR. However, the ever-fluctuating world of media has long left the formulaic fashion statement behind, and thus, single-size dress codes no...
by Elsa PaulExperts have witnessed an increasing momentum of social PR in the recent years. And this trend of social PR is standing out so prominent in the ever-evolving landscape of public relations (PR), hence making it inevitable for even the...
by Arif SharifIn the current digital age, the relationship between public relations and ethical transparency is more complicated than ever. Information swiftly being distributed, the endlessness of social media, and the ever-evolving nature of digital...
Words are power. In PR, this straightforward sentence carries so much pressure, suggesting the right word is critical. Sincerity alone won’t suffice; inclusiveness is an added dimension that must be considered as well. Here’s why...
by Arif Sharif“Fostering trust in the tech sector: The essential role of PR for IT companies in India’s dynamic landscape.” In the fast-changing world of tech, trust is like the fuel that makes IT companies in India successful. With more...
by Elsa PaulEarned media is any form of free publicity for the brand’s image, goods, and services. Internally in organizations, it is also referred to as organic media coverage. Being in the PR industry for a couple of months, I learned that...
by Arif Sharif“Making Public Relations Accessible to All: Unlocking its power for businesses and individuals alike, demystifying PR myths.” Public Relations can be a bit like a mysterious puzzle for many people, and there are myths floating...
by Arif SharifIn today’s digital age, telling a good story isn’t just a skill – it’s a superpower for your brand. Public relations (PR) isn’t only about press releases and corporate lingo; it’s about connecting with people...
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