by Kabir KhanVideo is ruling the content world today. It grabs attention quicker, hooks and retains the audience which then initiates engagement. No other content format can beat the aura of a video. While short-form videos are the trend today, long and...
by Kabir Khan“Master the art of PR: essential tips for navigating internal and external elements to elevate your communication game.” Think of Public Relations like the magic that makes a brand look amazing. It’s not just one thing; it’s a bunch of...
by Kabir KhanIn today’s digital age, telling a good story isn’t just a skill – it’s a superpower for your brand. Public relations (PR) isn’t only about press releases and corporate lingo; it’s about connecting with people through captivating narratives....
by Kabir Khan“Making Public Relations Accessible to All: Unlocking its power for businesses and individuals alike, demystifying PR myths.” Public Relations can be a bit like a mysterious puzzle for many people, and there are myths floating around that...
by Kabir KhanEarned media is any form of free publicity for the brand’s image, goods, and services. Internally in organizations, it is also referred to as organic media coverage. Being in the PR industry for a couple of months, I learned that obtaining...
by Kabir Khan“Fostering trust in the tech sector: The essential role of PR for IT companies in India’s dynamic landscape.” In the fast-changing world of tech, trust is like the fuel that makes IT companies in India successful. With more and more companies...
by Kabir KhanWords are power. In PR, this straightforward sentence carries so much pressure, suggesting the right word is critical. Sincerity alone won’t suffice; inclusiveness is an added dimension that must be considered as well. Here’s why inclusive...
by Kabir KhanIn the current digital age, the relationship between public relations and ethical transparency is more complicated than ever. Information swiftly being distributed, the endlessness of social media, and the ever-evolving nature of digital...
by Kabir KhanExperts have witnessed an increasing momentum of social PR in the recent years. And this trend of social PR is standing out so prominent in the ever-evolving landscape of public relations (PR), hence making it inevitable for even the...
by Kabir KhanThe press release has been and still is the most important medium characteristic of media relations in PR. However, the ever-fluctuating world of media has long left the formulaic fashion statement behind, and thus, single-size dress codes no...