Architecture Media Relations: Getting Published Globally

A great design should warrant a great audience in architecture. Nevertheless, numerous beautiful projects however remain at the client presentation stage or social network photos due to their failure to be published in the appropriate publications. Innovation in any part of the world is represented in such global design magazines as Dezeen, ArchDaily, or Wallpaper, but to feature on them, one requires more than just good work. It involves story telling, timing and good strategy in media relations.

The editors of world design magazines are sent hundreds of submissions every week. Their reason to pause and stare is a contextualized creative story. They do not simply love to see beautiful buildings but the reason why they were built: is it sustainable, has cultural impact or is it a creative solution.

Background Story of the Design.

Each project has a narrative – a problem to solve, an inspiration obtained or a detail refined. That is what makes a normal pitch something interesting. Rather than simply providing technical information, discuss the reasoning behind using a specific material, how that material is playing with light, or how it is being used to represent the culture of the area. It is a big difference when a well-written narrative takes only a few words. Authenticity and purpose are what editors relate with rather than elaborate descriptions. When it comes to media relations, telling stories is not about exaggerating, but rather the ability to be clear and connect.

Great Designs Are All That Matters.

In PR in architecture, the visual is the initial impression. Good photographs can either make an editor open the photo or not. Share the cost of professional photography which reflects the character of the space, wide angles, close ups, and other shots of the environment within the building. Rule your imagery pure and light and editorial. Visuals are valued in international magazines as telling their own story without being heavily edited and bogged down with details.

Establish Connection with the correct Editors.

Being published once is good, but it is better to establish a long-term relationship with the editors. Personalized pitch that recognizes their work is polite and it is not just another generic email. You should follow in a respectful manner, and you should update on the things that you have when the project fits in what they want to publish. Consistency matters. You may not get picked up on your first pitch, but being visible and professional means your firm will be on their list of opportunity later.

Go Beyond Print- Think Digital and Social.

Design journalism now exists in print and on the internet. Websites, e-magazines and social media functions are accessed worldwide in real time. PR agencies assist architecture companies with the task of determining which digital platforms best suit their style and audience – their coverage will go far beyond the usual form. Published stories shared on your personal digital platforms as well multiply the visibility and build brand credibility.

In the End: Speak to Be Heard, But Tell the Story Too.

Good design can be self-explanatory, however in an international media market it requires a channel to talk to the correct ears. It is media relations that provide that voice structure and that direction – that it is possible to bring architectural ideas to the attention they merit. To companies that want their work to be displayed in the international arena, Trivium Public Relations connects the creative and communication aspect – assisting architects in creating stories that are engaging, inspiring and published.