Why It Matters
Why It Matters
How PR engagements are structured
Trivium PR structures PR engagements according to the nature of the requirement, from a defined story or announcement to ongoing strategic PR and sustained earned-media development. These are levels of engagement, not fixed-price products.
PR Essentials
Defined PR requirement
A focused engagement for a specific announcement, milestone, launch, project update or defined story.
Typical focus
Suited to
Media Visibility
Defined PR requirement
A broader PR requirement involving multiple stories, structured media targeting and targeted outreach.
Typical focus
Suited to
Strategic PR
Ongoing PR system
A positioning-led PR engagement combining strategy, narrative development, media relations and continuing visibility.
Typical focus
Suited to
Earned Media
Ongoing PR system
A sustained approach to building independent editorial recognition and recurring third-party visibility.
Typical focus
Suited to
The four levels above describe how engagements are structured and carry no fixed prices. For selected sectors, defined packages are available with established scopes and pricing. They are set out under Defined PR packages.
TPR PR capabilities
Trivium PR's Public Relations & Media Influence practice is built on six core capabilities. Engagements and packages draw on these according to the requirement.
Media Relations
Digital PR
Earned Media Programs
Investor Relations
Public Affairs
Defined PR packages
Defined PR packages are currently available across selected sector media ecosystems. Where a requirement falls outside these packages, Trivium PR scopes the engagement around the organisation, story, market and media environment.
Real Estate PR
For developers and real estate firms whose launches, milestones and investment stories need to reach the property, business and finance media that shape buyer and investor perception.
Property Pulse PR
Includes
Best for
Builder's Buzz Booster
Includes
Best for
Skyline Special
Includes
Best for
Hospitality PR
For hotels, resorts and hospitality brands building visibility across the travel, lifestyle and luxury media ecosystems their guests already read.
Hotel Headlines
From ₹5,499 + 18% GST
Includes
Luxury Stay Spotlight
From ₹9,499 + 18% GST
Includes
Signature Suite
From ₹11,999 + 18% GST
Includes
Technology & Leadership PR
For founders, startups and technology companies building authority through consistent, credible presence across business and technology media.
Tech Talk PR
From ₹50,999 + 18% GST
Includes
Digital Vision Duo
From ₹70,499 + 18% GST
Includes
Tech Titans PR Trio
From ₹1,30,499 + 18% GST
Includes
Specialist PR programs
For requirements outside the defined packages. Investor Relations and Public Affairs are custom-scope programs, scoped individually following a conversation about your organisation and objectives.
Investor Relations
Custom scope
Structured investor-facing communications and media visibility.
Public Affairs
Custom scope
Communications across policy, regulatory and stakeholder environments.
Launch & Campaign PR
Application of Strategic PR
PR planning and media activation around launches, campaigns and significant market moments.
Reputation and crisis communications are addressed through TPR’s broader Reputation & Risk practice.
Sector and media expertise
Media targeting is adapted to the sector, audience and editorial ecosystem relevant to each engagement. The sectors below represent established areas of media expertise; TPR also scopes PR engagements for organisations operating in adjacent or specialised markets.
How Trivium PR works
Trivium PR’s methodology across engagements, from understanding the story to building lasting visibility. The scope of each package or engagement is defined separately.
We begin by understanding the organisation, its objectives and what carries genuine editorial relevance, and by assessing which stories are worth pursuing.
The story is framed against the sector, the market and the reputation you want to build, so it reads as informed commentary rather than promotion.
Press releases, story angles and supporting content are developed and edited to editorial standard.
We identify the publications, verticals and journalists whose coverage aligns with the story, the sector and the intended audience.
Outreach is tailored to each publication and journalist rather than distributed indiscriminately.
Results are reviewed against the engagement objectives, and the story pipeline and media approach are refined for what follows.
Consultation
Talk to TPR about Reputation Management
Reputation is shaped continuously by what stakeholders observe and experience. If your organization is navigating growth, change or increased visibility, a conversation with our team can clarify how confidence is being built today and where it may need deliberate attention.