Organic Visibility & Credibility Building

Visibility shaped by relevance.

Earned Media Strategy at Trivium PR is a structured approach to securing credible, organic media visibility that aligns with business objectives. We design narratives that are newsworthy, contextual, and media-ready, ensuring coverage is earned through relevance rather than amplification alone. The focus is on sustained presence, editorial fit, and measurable influence.

PR / Services

Earned Media Strategy

True influence cannot be bought; it must be earned. We build credibility through independent editorial validation, increasing brand visibility without reliance on paid media. By positioning brands as relevant voices in key conversations, we drive long-term influence through consistent earned coverage. This ensures your narrative connects with audiences because it offers value, not just because it commands attention.

Our Capabilities

Earned Media Planning

Earned media planning and positioning to define exactly where your story belongs in the landscape.

Angle Development

Newsworthiness and angle development to ensure your narrative captures editorial interest.

Moment Mapping

Editorial calendar and moment mapping to align your story with relevant news cycles.

Placement Strategy

Media pitch and placement strategy to secure features in high-value publications.

Expert Alignment

Thought leadership and expert commentary alignment to position your spokespeople as authorities.

Coverage Optimization

Coverage evaluation and optimisation to continuously refine the quality of your visibility.

Our Approach

Narrative & News Opportunity Identification

We analyze the media landscape to find the gap your story fills. This ensures our Media Strategy is built on genuine relevance rather than speculation.

Earned Media Planning & Pitch Execution

We craft the angle and execute the outreach. This involves close coordination with Media Relations teams to ensure the pitch lands with the right journalists.

Coverage Tracking, Learning & Refinement

We measure the impact and refine the approach. We ensure that your Thought Leadership and brand stories evolve based on what resonates with the media.

Complement Your Visibility

Media Relations

Turn strategy into action. We build the relationships that deliver the coverage.

Thought Leadership PR

Position your experts. We turn your internal knowledge into industry influence.

Reputation & Narrative Management

Control the narrative. We ensure your earned coverage aligns with your long-term reputation.

Let’s Shape Your Story

We help brands earn attention through relevance, credibility, and context. Let’s build visibility that lasts.

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